Putra Aria Brand Award 2024
For this visual direction, I explored the idea of footprints layered with a sense of history. The concept reflects a brand that has walked its journey with intention — every step deliberate, every milestone earned.
ASEAN Retail-Chains Franchise Federation Awards
The visual direction focuses on a clean and structured layout, allowing the brand’s wide range of products to take center stage. By keeping the design minimal and refined, the composition highlights the diversity of the product lineup while maintaining a professional and award-worthy presentation.
CUCKOOTOPIA – EXTRAFUN Sing to Win Campaign
An extension of CUCKOO’s 10th Anniversary, this campaign transformed the celebratory momentum into an interactive, fan-driven experience.I led the development of the Key Visual (KV). While staying aligned with the main anniversary direction, I introduced a more performance-inspired and social-first visual language to give the campaign its own distinctive energy.
I was even invited by the digital team to step in as one of the campaign talents, bringing the visuals to life and having a little fun promoting it on screen.
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CUCKOOTOPIA – XTRAFUN SNAP TO WIN Campaign
Another extension of CUCKOO’s 10th Anniversary celebration, this campaign turned physical brand installations into interactive photo moments.I was responsible for the Key Visual (KV) and Masthead design.
While the overall direction remained rooted in the CUCKOOTOPIA anniversary theme, I introduced a more playful and location-driven twist to give this activation its own character.To participate, fans simply had to snap a photo with our giant Capybara mascot at Sunway Pyramid, or visit our larger-than-life airplane installation in Sekinchan — including a special birthday-hat edition that added an extra touch of charm.Cute, bold, and highly shareable! The campaign was designed to turn brand landmarks into must-visit moments, all for a chance to win concert tickets.
KEY VISUAL & WEB DESIGN
ORGANIZATION MASTHEAD DESIGN
